Every year, Christmas seems to move around faster and faster. As the end of year being so close, it’s time to prepare yourself for pre-Christmas trading period. To help you prepare for the busiest season, we explore some Christmas season marketing tips that you can easily implement to boost your income and delight your customers over the coming month.
What is the Importance of Christmas Marketing?
Britons are set to splash a lot
of money up to Christmas. Shoppers will spend about £20 billion on Christmas
shopping, but the competition for these pounds will be fierce.
So how to make the most of the Christmas
shopping season? The answer can be strategic marketing and here's how to
execute it this year.
Offer
Christmas Promotions
Plan your promotions and sales
early, and take complete advantage of social media to spread the news.
Facebook is a great way for
marketing tool that can help you reach your customer base and beyond. Use
Instagram to offer shoppers an image rich overview of your business, products,
and promotions. Or then again you run a loyalty program, create special event discounts
and market them through an email campaign with limited period offers that
encourage spending.
Encourage
New Shoppers to Your Business
Since the business is overflowed
with shoppers looking for gift ideas around the Christmas season, this is a great
opportunity to try to bring in new customers into your store.
Consider about some incentives that
would not only entice new customers to shop with you, but also look after for
your current customers too. Offering perks like free samples, discounts,
vouchers, and competitors are a great way to connect and draw in those
Christmas customers.
Offer Gift Cards
Never under estimate the power of
gift cards. Gift cards and certificates will continue to top the gift holiday
consumer plan on giving, and their popularity continues keeps on rising.
If you sell gift cards, ensure
you have them shown at your counter, and put up an ample signage advertising
their availability for customers who are browsing. If you don't sell gift
vouchers, and just offer your customers paper or emails, ensure that you either
have it all well signed for the customer or have your staff trained in offering
them to the customer.
Plan
Ahead And Learn From Last Time
As most of the yearly sales are
rising on this bustling period it's important to recollect you can never be too
prepared.
Managing your stock levels
successfully is key to your holiday season success. Reviewing detailed reports the
earlier year's sales and stock levels is important tool in understanding how
you traded and how you can improve. Perhaps you sold out early, so order more
during the current year, possibly you had an excess of stock a year ago so tone
it down this season. Keep in mind the intensity of reporting through your epos system.
