Development in technology trends can be difficult for hospitality to keep pace with emerging changes.
1. Mobility
The new face of computing devices like tablets and smart phones revolutionise the way we interact with technology. Improving personalisation of the check-in experience.
2. Social
Social media had a profound impact upon the hospitality industry. Online reputation via social media makes it easier to track all the possible sources of comments – especially when promotions are running.
3. Personalised System
Customers expect personalisation of services, high quality service for each return visit. It is embedding the process of capturing guest preferences and proactively using that data.
4. Integration
Hotels span many functions like accommodation and event catering such as golf or health spas. Integrating these can provide comprehensive management information, faster reporting view of profitability.
5. Globalisation
The last major trend is Globalisation. To survive and develop amidst high levels of economic uncertainty. As international trade and business expand in large chains – must account for the global perspective. As complex as accounting for different regulations and working practices in different countries.
All of these trends have already brought a change in the hospitality industry – and they will continue to disrupt and redefine operations, from back office to front of house. The technology that underpins these changes will deliver a sharp competitive edge at all levels.
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