Loyalty customers are more worthy
than the new customers as they spend more money and cost around 7 to 10 times less
to keep, than it does to acquire a new customer. On an average, repeat
customers spend more over 60% per transaction than new customers. At the end of
the day, nurturing a loyal customer bodes well and should be an integral part
of any retailer's strategy.
Customers won't give their loyalty
for free and in the present retail environment, the new customer is to surpass expectations.
You need to offer a great customer experience, whether in store or online.
Its difficult task, however
without it "business as usual" can rapidly change into "out of
business."
The
biggest thing is to get the retail right
The secret to success is the loyalty
to his customers and the relationships he has worked with them.
"Customers buy from people
whom they trust. Right now of digital everything and recorded in epos system, trust matters like never
before".
Money
can't get you love
"Trust is earned, not bought.
Despite the fact that saying this doesn't imply that it can't be measured. The currency
of trust is embodying steady attention regarding customer needs and desires all
through the whole retail experience. How your staff engages in and manages them
as people, shows enthusiasm and knowledge for the products they are selling,
gives instances of use cases, processes returns if the product fails to deliver
on its guarantee. Each customer interaction has the potential for you to create
impact, from the copy in your communications to the customized offers you send
them."
Reap
what you sow, use of epos system
How many loyal customers can your
business count on? Who are the most productive? How regularly would it be a
good idea for us to communicate with them? What are their preferences and how
would we customize our interactions with them? Are there open doors for us to
sell them different things?
These are important questions
that many retailers come up short on the time, data and tools to reply and
follow up on. But, with the right tools, even independent retailers without a marketing
team, can stay competitive and thrive.
"Once completing all the hard
work by finding the unique products, delivering world-class service to customers
and with an incredible experience with store and online". The loyalty
program helps us get the right information, the analytics give us the insights
we need and the marketing automation makes it simple to follow up on those insights
– all in one place. As a result of the hard work and using the epos system our business is up 70% compared
over a year ago!
