Preparing you store is the
initial step for setting your store up for success this Christmas season.
The best way to meet your holiday
sale is to start early, so never wait! Start preparing for the busiest shopping
season of the year now, with a few simple and imperative ways to prepare your
retail location for Christmas deals.
1.
Start Early
Christmas is around the corner
and you should you should have your Christmas deals set and ready to promote. It's
never too late to get a kick off on evaluating, scheduling and promoting your Christmas
deals and the earlier the better!
Not sure how to begin? Here are a
few simple ways to get the ball rolling on coming up with thinking of your Christmas
deals.
- Run epos reports to gauge your best selling and popular products.
- Take your stock to see what
surplus you have and where you may need to restock as you prepare for more foot
traffic.
- Don't forget about online sales.
Prepare and test your E-commerce business process and plan to keep the Christmas
momentum. Is your retail store not set up for online sales? We can help!
2.
Make sure Your Store Is Up to the Task
If your epos system is slow, faulty or not configured well for the business
you plan to run on Christmas, you're going to run into problems that could cost
you sales and result in disappointed customers and staff. Make sure that you do
a couple of tests on your Christmas specials and guarantee that your POS
process is working quickly and accurately.
In this way your Christmas can go
off easily and you can go off with a hitch to make seamless sales as possible. Never
forget to train your staff on your sales process for the days. They're an
integral part of your POS success, particularly on a significant day like
Christmas.
3.
Keep Your Customer Base in Loop
Use your mailing list to its
fullest potential this season. Advise your customers of your Christmas discounts
way before they start. Send messages, make social posts and even consider an
immediate, mail approach, depending upon the demographic your store pulls in.
In case if your retail location has a loyalty program set up, you may also need
to think about offering special discounts to that group. This will make a trip to
your customer store front worth their time and energy and may encourage more
sign-ups for exclusive deals leading the way to the huge day.
4.
Promote Your Deals Way Before They Start
One big rookie mistake retailers
make is that they hold their Christmas discounts hidden from everyone - or
stand by so long to formulate them - they never capture the business potential
they could have if they advertise them early. When you've decided the hot deals
you're serving up on Christmas: promote, promote, promote! Here's a tip for
doing only that…
5.
Boost Traffic to Your Website and Re-target Your Visitors
A minimal expenditure spent on advertising
can go far. Also, when you have a huge sale coming up the best way to tell your
customers is through social media advertising. Once again, don't wait until before
or the day of. Start boosting posts that link back on your site now, and make sure
you have a Facebook re-targeting pixel connected to each page of your site so
you can re-target those customers come Christmas sales.
6.
Maximize Your Retail Space the Day Of
Set the exterior and interior of
your retail store up for the Christmas and you could even capture some extra
sales. Here are a few things to consider:
- Put thoughtful products by the
register to encourage impulse buys. Capitalize off your increased foot traffic
with a couple of strategies that will increase your Christmas bottom line.
- Give your customers a reason to
return back. For example, hand out a 10% off flyer with each Christmas sale but
be strategist about the dates the promotion is available to make sure customers
seek your store for their last holiday shopping.
Get some
signage made. Spring for some signage to deliberately put inside and outside
your physical store. Leave dates off the signage so you can use it quite a long
time after year.
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