What Are The Preparations For Need To Be Done By Retailers For Black Friday!

Black Friday is a phenomenon that happens globally which help to grow both revenue and duration each year.

It is originally an American event that takes place the day after the Thanksgiving, as it has now cemented its place in the UK retail calendar as one of the greatest shopping day of the year.

Many customers will hope to get a Christmas present and studies show 40% of shoppers start investigating their Christmas shopping list in October. This makes Black Friday the perfect occasion for boosting regular sales.

With Black Friday 2017 producing £4.5 billion in the UK alone, it's not so early for retailers to start preparing your business. Investing resources into some Black Friday sale signage and Black Friday banners is the initial step in getting your epos ready for your winter promotions.

Start early

It's not so early to start preparing your Black Friday signs and marketing to build suspense around up and price drops. Use social media, emails, Black Friday sale signage and in-store flyers to give customers a sneak look at what you will offer this November.

Electronic gadgets are typically the best sellers on Black Friday. Learn from past years and stock up on the most important products, display them close to the front and keep your price competitive.

Optimise your store

Your store should be prepared with your epos system for increased crowds and optimised to make shopping easy.

People never go to stores on Black Friday for a leisurely shop. They realize what they want and want to get it quickly and leave. A large number of your customers will have searched your sale online.

Your primary sale offers should be at the front of your store on your promotional aisle, with prominent Black Friday signs. Along these lines, Black Friday customers can come in and find what they need with the least possible disruption to the remainder of your store.

Avoid disruption

A few retailers work a one-in-one-out system. People can start to line and then, when the sale officially opens, just 10 or more number of people allowed in the store. This is a great way to operate first-come firs served system to keep away from trouble.

Make sure your products are clearly labeled with rack talkers, posters or showcard frames and not all crammed into one location. For example, spread your TVs around to keep away from crowds gathering in one spot.

Prepare your staff

Ensuring your staff completely prepared for your Black Friday event is another way to help avoid disruption. Right off the bat, you should have more staff in than an ordinary Friday. Consider the length your store will be open, the number and length of breaks to be taken in a day and the quantity of staff for each department.

Your staff should know your sale. Let your customers know about your sale on Black Friday in advance, how much products are discounted, if there is progressively stock available and above all, regardless of whether there is a limit to the quantity of products per individual.