Choosing
the right Magento EPOS solution can be a biggest challenge, however fortunately
Magento is presently bridging the gap between E-Commerce and traditional in-store
trade.
Many
SME’s businesses currently operating a traditional shop also have an online
business selling similar items and services. For retailers who are contributing
the long term growth of business channels, selling online and in-store introduces
some challenging every day issues:
Stock Control
Managing
stock when you're selling both online and in-store can regularly mean manual
updates to your site when making in-store sales, or adding stock to the two systems
with each new stock delivery. Include the extra intricacy of returned stock or
selling on commercial places, for example, Amazon and eBay and your stock
control could have you in a flat spin – potentially double selling items or
having in correct stock figures on each channel.
Customer
Centralisation and Marketing
Whether
customers buy online or in-store, collecting and managing with their contact data
and inclinations across over two epos
systems could result in lost or copy data – and also deception on customer buying
history and the capacity to tailor your marketing later on. Retrieving customer
history may also be restrictive and knowing your best customers or how important
they are to your business may enable you to be proactive with your future
endeavors.
Discount Codes,
Returns and Credit Notes
In
case you sell gift vouchers or furnish your customers with discount incentives,
only being able to use these on one channel may result in lost sales or making
some frustration with your customer. This may also be like returns and credit
notes which might be part among various systems.
Order
Centralisation and Reports
Having
orders on more than one system can be more awful still just recording customer orders
online and having a simple epos system in-store
makes reporting and analysis down your business data challenging. You may
discover a few things move better in-store, more frequently and at higher cost
rate, which means you can focus your deals to that channel and not oversell online
based leaving you shy of higher PPU (benefit per unit) stock.