EPOS System Can Help You Increase Retention with Loyalty and Promotions

Open your wallet and chances to have more number of loyalty cards for every high street retailers. Think about the great loyalty program initiatives and standing out from the crowd is something that retailers need to put lot of effort to increase retention.

Loyalty programs not only encourage repeat customers but also improve customer engagement and interaction with a brand. High street health and beauty retailer, Superdrug, accepted what clients anticipated from a loyalty program, offering a points-based system along with exclusive customer promotions and opportunities to win instant prizes. It turned out to be a well known choice with their loyal customers.

In-store and Mobile

Retailers encouraging their customers to use mobile apps in store, either to get to exceptional one-time deals, or can swipe their loyalty cards at the till system. Gone are the days when a customer would be remained at the counter, searching through loyalty cards, while the line behind them kept on growing. Opening an app while the business aide process items makes it less demanding to discover and implies customers have less cards to carry around.

Retailers should take advantage of mobile apps in store, by offering one-off promotions accessible to customers who stroll through the door. Or on the other hand, envision how satisfied a customer would be in they opened their app at the till and saw they were qualified for a 10% discount?

How can retail management systems help?

Successful promotions and customer loyalty strategies are crucial components of your retail management system or if they aren't, at that point they ought to be! Approaching a focal stage to use these advancement and loyalty programs is an absolute necessity in today’s' competitive world of retail.

epos retail management systems can offer numerous opportunities for varied and customised loyalty programs that enable retailers to drive more advanced promotional activities.

As omnichannel is the standard, retailers might need to think about running multiple promotions over all channels, empowering them to maximise engagement with customers. Segmenting and focusing on your customers with customized promotions integrated with your loyalty programs, or having the capacity to plan for successful approaches to increase retention.

Retailers can offer special birthday promotions, personalized to every individual customer. Intelligent EPOS Systems enable retailers to perceive what every customer purchase, giving profitable understanding into their most loved items and brands. Picking up this comprehension can possibly unlock enhanced relationships, create higher levels of retention and significantly, expanded promotion among customers and retailers.

Things to consider

If you are trying to update your current EPOS System, you might need to guarantee the software offers something other than till functionality:

•  Does it have the capacity to manage various types of promotions at once? Offering focuses based, discounts and reward-based loyalty programs at the meantime it is vital to gaining retention.
• Could your system offer you the adaptability to tailor promotional and loyalty ideas to various customer segments.
• If your present system doesn't have the ability to reflect in-store and online promotions, while centrally dealing with the program, then you might pass up a great opportunity.
• Get-together secure, rich data is an absolute necessity in the event that you need to focus on your promotions towards your loyal customers. On the off chance that you can't do this, then chances are you won't keep your customers returning to you.

Our Retail store EPOS system is more than a till. In case you're contemplating putting resources into new or updated EPOS retail system, you ought to consider the option of integrating a loyal program that integrates into the back-end system, giving you the chance to be innovative with your promotional strategy, keeping your customers engaged and interested.

Putting resources into the right epos retail system will help you to offer more and serve your customers more effectively.