How Epos System Help Retailers to Handle an Influx of Store Traffic

Amazon, Etsy, eBay, etc... are just a few of the top grossing online merchandise sites, making consumer’s retail experience easier than before, Amazon boasts its two-day shipping guarantee for its Prime members, while Etsy caters to the entrepreneurial spirit of the buyer completely customized and unique as per the customer requirements. These E-commerce sites are ideal for people who are busy, finding convenience and ease when shopping from the comfort. But is it enough? Do consumers prefer to shop online?

In a recent report by Time Trade study found that more than 70% of consumers prefer to shop at a brick-and-mortar store over Amazon. Also, another study conducted by First Insight found that both men and women tend to spend more money in stores compared to online purchases.

Why do consumers prefer the face-to-face experience? According to Retail Dive’s consumer survey, the ability to get hands on products is enough for most shoppers to brave the crowds and be rewarded with that feeling of instant gratification.

More foot traffic and more money spent means your business should be prepared for the worst scenarios such as slow systems, long queues, and impatient customers.

EPOS system suits the needs of small and medium businesses all over the place. "Without a EPOS system in your business you will keep your business away from developing". To perfect the system, create it as per your requirement.

Customers crave customized experience and POS systems can make that. As per a 2018 report by Accenture, 83% of consumers share their own data to get a tailored retail experience. While the customer gets profited by this experience, so does the store's marketing. This allows exclusive promotions through email, text and social networking that provide customized content, helping in getting a steady clientele and creating a mutually beneficial relationship.

This technology continuous to revolutionise independent businesses all over, particularly in the previous Christmas season, with retail store Black Friday sales up 4.2% from earlier years. The National Retail Federation anticipated an increase in the range of 3.8 to 4.2. This was particularly great since the 2019 Christmas season was one of the shortest in history, spanning 6 days not exactly the 2018 Christmas season. In spite of the shorter time span and heightened sales traffic, this is a fantastic possibility for the retail business.

Company needs to worry about is an unreliable POS system. With smarter technologies, business owners can have their customized epos system.