Black Friday is a phenomenon that
happens globally which help to grow both revenue and duration each year.
It is originally an American event
that takes place the day after the Thanksgiving, as it has now cemented its
place in the UK retail calendar as one of the greatest shopping day of the
year.
Many customers will hope to get a
Christmas present and studies show 40% of shoppers start investigating their
Christmas shopping list in October. This makes Black Friday the perfect occasion
for boosting regular sales.
With Black Friday 2017 producing
£4.5 billion in the UK alone, it's not so early for retailers to start
preparing your business. Investing resources into some Black Friday sale
signage and Black Friday banners is the initial step in getting your epos ready for your winter promotions.
Start
early
It's not so early to start preparing
your Black Friday signs and marketing to build suspense around up and price
drops. Use social media, emails, Black Friday sale signage and in-store flyers
to give customers a sneak look at what you will offer this November.
Electronic gadgets are typically
the best sellers on Black Friday. Learn from past years and stock up on the
most important products, display them close to the front and keep your price
competitive.
Optimise
your store
Your store should be prepared with
your epos system for increased
crowds and optimised to make shopping easy.
People never go to stores on
Black Friday for a leisurely shop. They realize what they want and want to get
it quickly and leave. A large number of your customers will have searched your
sale online.
Your primary sale offers should
be at the front of your store on your promotional aisle, with prominent Black
Friday signs. Along these lines, Black Friday customers can come in and find
what they need with the least possible disruption to the remainder of your
store.
Avoid
disruption
A few retailers work a
one-in-one-out system. People can start to line and then, when the sale officially
opens, just 10 or more number of people allowed in the store. This is a great
way to operate first-come firs served system to keep away from trouble.
Make sure your products are clearly
labeled with rack talkers, posters or showcard frames and not all crammed into
one location. For example, spread your TVs around to keep away from crowds gathering
in one spot.
Prepare
your staff
Ensuring your staff completely prepared
for your Black Friday event is another way to help avoid disruption. Right off
the bat, you should have more staff in than an ordinary Friday. Consider the
length your store will be open, the number and length of breaks to be taken in
a day and the quantity of staff for each department.
Your staff should know your sale.
Let your customers know about your sale on Black Friday in advance, how much products
are discounted, if there is progressively stock available and above all,
regardless of whether there is a limit to the quantity of products per
individual.