EPOS System with Customer Loyalty

Is your EPOS system integrated with loyalty program? Having a retail or hospitality business you need to have a loyalty program integrated to reward your best customers. Loyalty cards help to boost your business, but what is the need to link it to your POS system? What are the benefits for your business and what is the need to run a loyalty program through your POS system instead of just stamping loyalty cards by hand?

We have some of the steps listed below about integrating your loyalty cards with EPOS system.

Step 1: 

Build a database of your customers through your point of sale system. By keeping the list of customers in loop about special offers and promotions and running your customer loyalty through your POS system makes sense which can lead us to the next level.

Step 2: 

Customers who are engaged highly likely buy 90% more often and spend 60% more per transaction so it’s worth in putting the effort.

Step 3: 

A report is generated by the epos system which look at the spending of member vs non-member. Do you know that it is 5 to 25 times more expensive when it comes to acquiring new customers rather than keeping your existing customers?

Step 4: 

Build social media rapport with your customers through your database, making it as a valuable tool. Sending emails to your loyalty card holders with your epos system also have a significantly higher open rate because they are interested in what you have to say. The customers would love to hear about more special offers and promotions, that’s the reason they have signed up in the first place!

Step 5: 

By encouraging customers with social sharing let them know if you have designated hashtag next time they visit your place. Increased social sharing also helps to advertise your business for free cost.

Conclusion: Having an epos system with integrated loyalty program can benefit your business as stated above. It not only helps you with building customer database but also allow to send offer and promotions to your loyal customers.